View project ↗Photographer · Visual Artist · AI Image Consultant
Portfolio direction / 01
Taipei / 2026
IMAGE MAKER
Commercial images for athletes, artists and brands.
Based in Taipei — working worldwideSPORTS & ATHLETES✦ARTISTS & PORTRAITS✦FOOTWEAR✦PRODUCT & STILL LIFE✦AI / HYBRID✦SPORTS & ATHLETES✦ARTISTS & PORTRAITS✦FOOTWEAR✦
01 / FEATURED SERIES
FUBON GUARDIANS / TAIPEI / 2026
Fubon Guardians / Athlete Portrait Series
A different side of the game.
Character-led studio portraits shaped with controlled light, negative space and a quieter kind of intensity.
View the full series ↗02 / WORK
Selected Work
Thirteen curated collections spanning commercial, editorial, culture, people and place.
VISUAL SYSTEM / 01
PRODUCT IN MOTION
PRODUCT IN MOTION
PHOTOGRAPHY × AI
FINAL COMPOSITE
FINAL COMPOSITE
AI / HYBRID — CAPABILITY 01
Ideas move faster when craft meets new tools.
AI-assisted visual development, art direction and high-end post-production — shaped with the same photographic eye.
Enter the image lab ↗FEI / IMAGE LABConcept development / Image generation / Compositing / Retouching
About / 18 Years
SAN FRANCISCO ↔ TAIPEI ↔ SHANGHAI
Building brand value through images.
FEI is a Taipei-based photographer and visual artist with 18 years of experience across San Francisco, Taipei and Shanghai. With a strong background in commercial photography, visual planning and team leadership — including eight years as Visual Director at KIKS — she translates brand stories and values into distinctive imagery across sports, artist portraiture, footwear and product. Today, she brings photography, art direction and AI-supported image making together for brands and creative teams.
18Years in image-making
08Years as KIKS Visual Director
03Cities / career chapters
NIKE · ADIDAS · ASICS · SALOMON · HOKA · LANCÔME · CASETIFY · LI-NING · ANTA · FILA